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Hands-on product advisory for beauty founders and product teams working through decisions between idea, formulation, and launch. 

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ADVISORY SUPPORT

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End-to-end regulatory and compliance support across India, EU, UK and US, covering claims substantiation, labelling, certification requirements, product safety and testing, documentation, and import/export processes. This includes:  COSMOS Organic, Leaping Bunny, The Vegan Society, B Corp, ISO 22716, and SPF and sun-care testing.

We help you select the right ingredients, assess their function and compatibility, align them with your product claims, and identify alternatives that fit your budget. 

We review your product brief or help you write one, and assess your formulation performance and stability. Whether you're developing a product from scratch or refining an existing formula, we help you make informed decisions and communicate effectively with your manufacturer.

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ADDITIONAL CRUCIAL SUPPORT

More expert support for your product journey. 

We also support founders and brand teams with connected areas that often come up during product development. 

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Guidance on salon and professional product development, positioning, and go-to-market considerations.

Support on intellectual property strategy including trademarks, design, copyrights, patents, and product innovation protection.

Specifically for luxury ranged beauty products including brand identity, positioning, and go-to-market.

For tech-forward brands, guidance on identifying and integrating the right AI and tech tools across product and consumer experience. 

HOW WE WORK

Choose the level of support you need. 

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Free

30 min

FIRST CALL

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An introductory call to understand what you’re building, your vision, and what you’re trying to figure out. We’ll look at the bigger picture, and share our initial recommendations.

FOCUSED ADVISORY

₹5,000

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60–75 min

A focused session around solving a specific question or need we discussed in the first call. We go deep, challenge assumptions, and find the right path solution.

Scoped to your needs

ONGOING PROJECT

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as needed

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Some products take deeper reviews, multiple questions, and ongoing support. We work with you through the process, providing the guidance at every step.

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You don't need to know exactly what you need. Just get us the question.

WHY US

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We’ve spent years across formulation, compliance, labs and brands — seeing how one decision can affect everything that comes after it. 

17+ years

Formulation. Compliance. Manufacturing​.

8+ years

Products. Startups.
Beauty tech.

India. EU. USA. UK

Industry experience across markets

The decisions are always connected. 

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